Meet Dancing Doll Dancewear - Miami, Florida

05 Sep, 2021

Shop: Dancing Doll Dancewear
Shop Owner: Elizabeth Nuevo
Location: Miami, Florida
Expertise: We specialize in pointe shoe fittings and studio dress code.

What is your background and what led you to start your business?

I am a former ballet dancer, teacher, and studio owner. After 25 years of teaching ballet, I decided to take on a new venture in my life. The store had been my mother's for 27 years, and she was looking to slow down, so it was perfect timing for me to step in. The store was right up my alley since I had the background in dance, a B.A. in Business Management, and I knew it would be a bit less stressful than running the studio. Three years later, I am excited to be able to keep the family owned business successfully running and serving our thriving dance community.

Dancing Doll Dancewear in Miami, FL

What keeps you going and doing what you're doing as a store owner?

I am always trying to stay up to date with new trends and dance fashion. It is always a challenge to stay current in this ever so rapidly changing market. I love to research and find new ways to keep our customers happy and returning to our store. Learning new ways to advertise and reach dancers also keeps me very engaged. Seeing our dancers leaving our store excited and happy keeps me going everyday.

What do you love most about providing dancewear to your community?

I love that although I do not teach dancers anymore, I can help them make informed decisions about their shoes and dancewear. I especially love to do pointe shoe fittings and know that the dancer is taking back to her studio a pair of pointe shoes that fit properly.

What are some favorite brands that your store carries, and why?

Só Dança, Bloch, Capezio, Eurotard, Russian Pointe, Gaynor Minden, Grishko Nikolay, Pillows for Pointe, PointePeople, Very Fine, Danchuz, and more.

What sets your store apart from other dancewear retailers, and why?

OUR FRIENDLY SERVICE. We treat our customers with respect and a smile! We also have the knowledge to serve the dance community, and our prices are very reasonable. We offer customers a Reward Program that gives them discounts. That's one of our big perks!

Are there any new dancewear and/or accessory trends you’ve noticed lately?

The variety of colors in tights and shoes. This has been a big plus with our dance community. Also, all the stretch gadgets that the dancers love to have while training at home.

Dancing Doll Dancewear in Miami, FL

What are some of your best-selling products?

Pointe shoes, tights, ballet shoes, jazz shoes, and leotards.

A lot of dancers struggle to find pointe shoes that fit correctly and flatter their feet. Do you have any advice for finding the perfect pair of pointe shoes?

Do your research, ask your teachers, and then find a store that has a knowledgeable staff. What fits one dancer may not be the right fit for another dancer.

In your opinion, is there a “must-have” item for any dancer?

Tights!

What made you make the decision to carry Pointe Paint?

As a dancer, I always had to paint pointe shoes for performances with spray paint or make-up. Pointe Paint is amazing! It doesn't stain the tights or floor. It doesn't shrink the shoes or make them stiff. And the colors are beautiful!

What’s one thing you want customers to know about you and/or your store?

We have an online store and we ship to all of the U.S. We also have a Loyalty Rewards Program, and we offer monthly subscription boxes full of dancer goodies that we send out monthly to subscribers. Finally, we also have an ambassadorship program for dancers that would like to represent our store.