Meet Sylvia Dancewear and Dance Shop - Tokyo, Japan

10 Jul, 2021

Shop: Sylvia Dancewear and Dance Shop
Store Owner Name: Takayuki Iwata
Location: Tokyo, Yokohama, Nagoya, Osaka, Sapporo, Sendai and Fukuoka, Japan
Expertise: Ballet

What is your background and what led you to start your business?

The company founder used to work in a movie production company. He knows many people who are related to the performing arts, and he realized the great demand for dance items. I am the second generation of our company.

What keeps you going and doing what you're doing as a store owner?

We try to have wide range of items in our store for one-stop service.

What do you love most about providing dancewear to your community?

We are the manufacturing company, and it is our pleasure to develop items that satisfy customers.

Sylvia Japan Sylvia Dance Shop; Fukuoka, Japan

What are some favorite brands that your store carries? What are some of your best-selling products?

Our brand, SYLVIA.

What sets your store apart from other dancewear retailers, and why?

We have wide range of products, especially pointe shoes. There is no shop that can fit so many pointe shoes in one place. Pointe shoe fitting is the most important thing in our shop.

A lot of dancers struggle to find pointe shoes that fit correctly and flatter their feet. Do you have any advice for finding the perfect pair of pointe shoes?

Please visit our store once. We have experienced pointe shoe fitters, and all of them are dancers.

Sylvia Dance Shop; Yokohama, Japan

In your opinion, is there a “must-have” item for any dancer?

Personal training devices - we have many training devices in our store.

What made you decide to carry Pointe Paint?

We actually make colored pointe shoes upon customer request. Pointe Paint is much easier to have colored pointe shoes, and it is the reason.

What’s one thing you want customers to know about you and your store?

Our store is best place for pointe shoe fitting.

Sylvia Dance Shop; Fukuoka, Japan

Is there anything else you'd like to share with the PointePeople community?

We have our own pointe shoes, and most Japanese dancers try them at least once in their life time. We hope customers in other countries try our pointe shoes, too!

Contact information:

Website: www.sylvia.co.jp
Location: Sylvia Head Office | 2-23-10 Koenji-Minami Suginami-ku| Tokyo | Zip: 166-0003
TEL: 03-3315-3100 FAX: 03-3314-3769
Hours: 09:00-18:00
Email: info@sylvia.co.jp
Online shop: www.shop.sylvia.co.jp/
Facebook: https://www.facebook.com/sylvia.co.ltd